Marie Brizard is a French liqueur brand founded in 1755 by Marie Brizard, a pioneering female entrepreneur. Known for its iconic Anisette liqueur, the company has expanded its product range to include over 60 items, such as syrups and flavored liqueurs, and continues to be a key player in the spirits industry.
Marie Brizard approached us for strategic and creative guidance to reposition their products among younger audiences. The result was the creation of the “Coffee Mixers” concept, which aimed to elevate the “coffee moment” by introducing young people to the brand’s syrups and liqueurs, including almond, vanilla, cocoa, and hazelnut, adding sophistication to their everyday coffee experience.
Our services included:
- Strategic planning
- Naming and branding
- Concept development
- Shooting and audiovisual production
- Social media strategy
Under the overarching hashtag #EnjoyTheMixperience, the brand’s repositioning also extended into the spring-summer season with the introduction of the Marie Spritz, a fruity cocktail made with cava. This campaign effectively engaged a younger demographic, blending lifestyle and product innovation seamlessly.
David Tortajada Fernandez 